On Thursday, October 22, HUB OR 2026 brought together 60 OR leaders to discuss the company’s strategic direction for 2027-2029. 

The event took place simultaneously across the company’s three regional offices. Participants met in person at their respective locations and connected virtually. In São Paulo, the meeting was held at the Novotel Berrini Convention Center; in Bahia, at the Hangar Business Convention Center; and in Pernambuco, at OR’s new office in Recife. 

In preparation for the event, participants completed two activities designed to encourage reflection and gather input for the development of the company’s next strategic cycle. 

The first activity consisted of a series of structured questions designed to encourage individual reflection on the key challenges, opportunities, and decisions that could shape OR’s future. The aim was for each leader to come to the meeting with a clearer perspective on the company and on their own contribution in the years ahead. Luzio Consulting, the partner helping lead the process, consolidated the responses, and the main points were presented and discussed during the morning session. 

The second activity was divided into two stages. First, each participant was asked to present a simple, testable proposal with the potential to make an impact. Then, leaders from each region met in person with their respective Superintendents to discuss individual contributions and develop a shared perspective. During the HUB, two representatives from each region presented the consolidated proposals. 

As a next step, Luzio Consulting will consolidate the contributions and discussions from the event. This material will serve as the basis for a new round of discussions with the Business Leader and their direct reports, scheduled for early November. 

This process will culminate in the definition of OR’s strategic direction for 2027-2029 and the development of the Business Leader’s Action Program for the same period.