Every day, Novonor Group businesses transform society through projects, ventures, solutions, and initiatives that improve people’s lives. But every...
August 06, 2026
Nossa Cultura Week 2026 brings together people and businesses across the Novonor Group
DATE: 10/16/2026
In its third edition, Nossa Cultura Week engaged team members from all Novonor Group businesses in Brazil and abroad through a special program focused on strengthening the values, principles, and practices that are part of the Group’s identity. Held from October 5 to 9, during the week of Norberto Odebrecht’s birthday, the initiative reinforced the importance of preserving and renewing the legacy that has guided team members for generations.
This year, Nossa Cultura Week invited participants to reflect on the role of culture in shaping the future. Under the theme “Culture that Transforms”, the program featured gatherings, dialogues, learning experiences, and recognition moments, bringing together people from different businesses, locations, and areas of expertise around a shared purpose. According to Novonor CEO Daniel Villar, culture remains one of the organization’s most important assets. “This year, the theme invited us to look at this legacy with our eyes set on the future. Our Culture connects tradition and transformation, providing us with references to face challenges, evolve, innovate, and generate value for our Clients, Shareholders, and society.”
Fireside Conversation in São Paulo
The program included initiatives developed by all Group businesses, which organized special activities to encourage reflection, promote knowledge sharing, and strengthen connections among people. Each activity was designed to bring team members closer to the principles that guide the way of being, acting, and doing business at Novonor.
Among the highlights was the Fireside Conversation, held at the São Paulo offices with the participation of Daniel Villar. The meeting provided an open and meaningful dialogue between leadership and team members from various businesses, reinforcing the value of listening, exchanging experiences, and collective construction.
Throughout the week, debates, discussion circles, recognition initiatives, panels, interactive experiences, and collaborative activities demonstrated that Our Culture is lived every day through the choices, behaviors, and relationships built in each work environment.
In addition to celebrating achievements and sharing lessons learned, the week reinforced a central message: Norberto Odebrecht’s legacy remains alive and constantly evolving. It is renewed through daily decisions, relationships built on trust and respect, and the ongoing pursuit of results aligned with the Group’s values.
In this historic edition of Novonor News, which reaches its 100th issue, we reaffirm that culture is a transformative force capable of connecting past, present, and future, inspiring people and driving the development of a business group that is increasingly prepared to generate value and leave a positive impact on society.
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