Meet the new brand of IIRSA Norte and IIRSA Sur Concessionaires in Peru

In 2020, the IIRSA Norte and IIRSA Sur Concessionaires wiill be for 15 years at the service of the northern and southern regions of Peru. These 15 years are a great time to renew and update the identity of both the concessionaires. The new visual identity has the blue and yellow colors; the blue representing security, stability and trust for our client and users; and the yellow symbolizing the energy and vitality with which we work.
The new image reflects the essence of the business, which goes beyond the operation and maintenance of roads, the new image brings us closer to customers and users moving Peru.
“The renovation also represents a very important step to further strengthen the foundation that is already part of our essence as; Safety and performance The change of brand will not change the current services or its Governance at all, ”says Patricia Echegaray, Communications Manager of both concessionaires.
Throughout 15 years of experience, IIRSA Norte and IIRSA Sur Concessionaires consolidated their actions through work close to customers and users, overcoming day-to-day challenges. In the north of the country, the road joins 6 regions along its thousand km, becoming one of the main hubs in the production chain. In the south of the country there are two regions that with the existence of the road are integrated to the rest of the country, achieving a better and greater participation in the country’s economy every day.