Madden Colón Concessionaire, a Nova Infra Invest company, has officially joined the Road Safety Alliance, a multisector initiative aimed at promoting, implementing, and evaluating sustainable road safety actions in Panama, in alignment with the Sustainable Development Goals (SDGs), particularly SDG 3 (Health and Well?Being) and SDG 11 (Sustainable Cities and Communities).

The formalization of the Alliance took place during a ceremonial event in which various companies, organizations, and civil society representatives signed the agreement, including: Cervecería Nacional, Sumarse, Casa de las Baterías, Fundación Saber Beber, Fundación Monia Licona, Fundación Educación Vial, ENA, and Car Rental Services.

“Being part of the Alliance allows us to join efforts and move toward safer mobility, where each stakeholder — companies, communities, and the State — plays a fundamental role. This reaffirms our commitment to prevention and road safety culture,” said Humberto Arce, Commercial and Operations Manager at CMC.

Additionally, CMC developed the concept and design of the Alliance’s first digital campaign. Taking advantage of the Carnival season, messages were created focusing on shared civic responsibility, highlighting that every pedestrian, driver, or passenger has an active role in road safety.