During the week of October 21-25, Novonor Group companies promoted initiatives to celebrate Our Culture Week. Moments to broaden...
Learn more about Norberto Odebrecht’s legacy
DATE: 04/07/2022
Businessman, leader educator, human being. With a life marked by the spirit of service and dedication to people, Norberto Odebrecht, our founder, built an important legacy, always aiming at to contribute to the development of leaders through example.
Do you want to know more about Norberto Odebrecht’s life and work?
For Members within the network:
– We have a memory center that you can access through the internal network by clicking here
For Members outside the network:
– The books, which talk about entrepreneurship, leadership, the spirit of service, and trust in human beings, are an inspiration for business management. Get to know the works by clicking here.
– Another reading indication is the book ‘Ser Empresário’ by Antonio Carlos Gomes da Costa in 2004
Synopsis: In a world marked by instability, Norberto Odebrecht, one of Brazil’s greatest entrepreneurs, built a set of fundamental principles intended to become a stable and perennial cultural base for the growth of the Organization he founded. This is an example, perhaps the only one, of a large national group that was structured with basis on a philosophical view of work. In light of these principles, educator Antonio Carlos Gomes da Costa, a consultant for companies and international organizations, seeks, in this book, to answer the question “what does it mean to be an entrepreneur?” and launches the thesis that, in the coming decades, philosophy and business life will converge.
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