Braskem celebrates its 15th anniversary and modernizes its brand

New visual identity symbolizes continuity of the petrochemical company?s global expansion cycle and seeks to expresses its traits such as resilience, focus and transparency

Today Braskem completes 15 years of operations as a company with an increasingly global footprint, recognized by clients in around 100 countries across all continents. To reflect this trajectory, the Odebrecht Group Business is now adopting a new brand, which symbolizes the continuity of its global expansion cycle.

“We are a young company with a solid and successful global expansion strategy. To celebrate its 15th anniversary and mark the beginning of a new phase, we are launching a new visual identity that will accompany our trajectory of challenges and achievements,” said Fernando Musa, Braskem Business Leader. The new visual identity, in blue and yellow colors, seeks to express traits such as resilience, focus and transparency, also indicating the company’s strategy focused on people and its vision of the future.

“The new Braskem brand symbolizes our ambition to continue growing as an important player in the global petrochemical industry, constantly advancing in the development of people and focusing on delivering sustainable solutions in chemicals and plastics,” said Fernando Musa. Starting today, the brand will be gradually incorporated into the company’s communications and visual identity.

Want to know more about this change? Watch the video!

Created in 2002 from the merger of six assets, Braskem has consolidated its position in the Brazilian petrochemical industry, has taken major strides in its international expansion process and has become one of the world’s largest producers of thermoplastic resins. It currently has 8,000 team members and operates 41 industrial plants, of which 29 are located in Brazil, six in the United States, four in Mexico and two in Germany