Atvos announces its Business Purpose

To seek creative and profitable solutions for generating energy that is clean and sustainable for the planet. That is Atvos’ Purpose, which was announced to team members and the market on November 5.

The process of identifying the purpose took seven months of work and involved 95 leaders. “As the voices of their teams, they were able to reveal what was inside each one of us. After all, we believe that clean energy is a critical asset for humankind’s continued evolution,” said Luiz de Mendonça, Business Leader.

With 11 years of history, Atvos has valuing people as one of its pillars. “We are aware of our responsibility in building the future and are confident in the capacity of our more than 11,000 team members to create a better tomorrow for our families and society,” he added.

Mendonça thinks that the purpose is aligned with the demands of today’s world and current market trends, which are always connected to sustainable development. “We want to inspire our teams to believe that the work of each team member is critical in this pursuit. Together, guided by the same purpose, belief and corporate culture, we are generating energy that will renew tomorrow,” he noted.

As explained by Ricardo Guimarães, CEO of the consulting firm Thymus Branding, which conducted the study, in these days of the networked society, companies must constantly renew themselves and evolve. “In this sense, having a clear purpose is fundamental for enabling companies to evolve while maintaining their identity and cultivating the market’s trust,” he said.

Atvos’ new purpose also promotes the principles that have guided the business since it first started operating: acting ethically and with integrity, valuing people, developing communities and generating results for shareholders and society.

Watch below a video of Luiz de Mendonça talking about Atvos’ Purpose.