Agro Earns 70 Points in Reputation from Members

Besides the professionals who work at the company, the Business also evaluated partners and influencers. Among this group, the result was also positive

What is the perception you have of the company where you work? Now, thinking as a partner or influencer of a private organization: what attributes do you think it needs to develop internally and externally to have a good reputation? Odebrecht Agroindustrial recently published the result of a survey with some strong reputation results involving its internal and external stakeholders.

Among members, Agro achieved a score of 70, considered Strong on a scale from 0 to 100. Among business partners (66.7) and influencers (69.1), the company’s reputation was considered “Average.”

According to the survey – based on the RepTrack® methodology developed by the Reputation Institute –, the performances can be considered “Poor” (0-39), “Weak” (40-59), “Average” (60-69), “Strong” (70-79) or “Excellent” (80+). The institute is an international organization operating in over 40 countries, serving some 7,000 companies from different economic sectors, including Braskem and the Odebrecht Group itself.

But how does the survey work?

The evaluation measures emotional and rational indicators. In the emotional aspect, it evaluates the bonds that define the degree of esteem, admiration, trust and empathy through simple and clear questions, such as whether people like and respect the company where they work. In the rational evaluation, the attributes considered are extracted from the following dimensions: Products and Services; Innovation; Work Environment; Governance and Ethics; Citizenship; Leadership and Management; and Financial Performance.

At All Businesses

The survey follows an Odebrecht S.A. guideline that is aligned with the demands of modern society. Starting in the second half of 2016, the Group began monitoring its reputation continuously. In October, the Group conducted the first survey, which involved the participation of 7,912 members from all Businesses. The result indicated a reputation score of 63 points, considered average. The Group plans to perform the measurement once a year.