OR expands digital platform and strengthens sales ecosystem

Digitalization continues to advance in the real estate market, and OR has just taken another important step in this movement with the OR Vendas platform, which now also serves partner real estate agencies, strengthening commercial relationships and boosting results across different regions of the country.

Launched in 2020 with an exclusive focus on independent brokers, the tool — which has generated more than R$ 22 million in GSV since 2024 — has evolved to support OR’s entire network of commercial agents in the states of Bahia, São Paulo and Pernambuco.

According to Daniel Sampaio, DS in Bahia, the system has established itself as a strategic channel for supporting sales. The platform offers everything from training content to complete commercial materials for OR developments. Available resources include:

• Blog with content on the real estate market, marketing and products
• Materials hub with cards, images, videos, floor plans and updated sales tables
• Land referral tool, helping map new opportunities

“The expansion of OR Vendas to real estate agencies is a strategic step that reinforces our commitment to digitalizing processes and developing our commercial partners,” Daniel highlights.

Another differentiator is the loyalty program, which rewards brokers and real estate agencies with benefits and vouchers based on activities such as scheduling visits, participating in trainings and closing sales.

With more than 570 registered brokers, OR Vendas continues to gain traction. The platform also maintains a continuous training agenda, with virtual and in-person sessions, such as “OR in 30min,” a monthly training that covers market insights, marketing strategies and details about available products.

Brokers and real estate agencies interested in using the platform can register at orvendas.com.