OR launches new website with a focus on Sophistication, Performance and User Experience

More a simple digital showcase, the platform was designed to reflect the sophistication and exclusivity that are the essence of OR’s developments. With a modern design and intuitive navigation, the site offers an immersive user experience, featuring high-quality images and videos that transport the visitor to the universe of each development.

Responsive design with a focus on selling units
The new site was developed to support OR’s sales teams in selling units. SEO optimization for Google search engines aims to increase the capture of qualified leads (potential buyers), as well as having a more modern and sophisticated look, which positions OR in the high-end market. Its design was conceived to suit both the user who accesses the site on a computer and, above all, the user who accesses it on a cell phone, and is 100% adapted for both uses.

“OR is experiencing rapid growth, with several projects under development. Given this scenario, our sales and marketing teams needed a robust platform to boost campaign results,” says Fernando Bammesberger, responsible for Marketing and Communications at OR. “Our new website reinforces the company’s digital presence, offering a fully responsive experience and integrated with an artificial intelligence tool that optimizes SEO. It will undoubtedly be a great ally in boosting our performance in the market.”

New blog: encouraging branded content
In addition to the new website, we have also added a new blog, which will not only keep investors, brokers, clients and partners up to date with OR’s news and achievements, but will also be used by the marketing teams as an important branded content tool, so, a space for us to attract new buyers and increase OR’s exposure, through content that represents our brand, our developments and our values.

Visit www.or.com.br and browse OR’s new website.