The Evoke experience: A service that enchants and generates results

In a scenario where consumers are constantly bombarded with information from all sides, capturing their attention has become an increasingly challenging task for marketing and sales teams. In the real estate market, this challenge takes on an even more complex dimension: beyond attracting the client’s attention, it is necessary to maintain their interest in a product that represents a significant investment in their income.

In this context, the customer service experience becomes a powerful ally. More than just attracting attention when presenting a property, it is about holding their attention by creating a journey that involves , enchants, and generates trust.

At Evoke, an enterprise by OR located in Reserva do Paiva, Pernambuco, this experience was taken seriously — and the results proved its impact. With customer service focused on enchantment, the Evoke stand has become a reference and played a decisive role in the commercial success of the project. So far, 215 units have been sold, representing 80% of the total units in Phases 1 and 2 combined

More than numbers, these results reflect a customer service strategy that places the client at the center of the experience, reinforcing OR’s purpose of delivering projects that excite from the first contact.

Sensory Customer Service Experience at Evoke

The client’s journey begins with a photographic exhibition that presents OR, responsible for the incorporation and construction of the enterprise. In this space, the client learns more about the company, its commitment to ESG practices, the work of the Norberto Odebrecht Foundation, the Novonor Group, of which the company is a part, the conception and development of Reserva do Paiva – the planned neighborhood where Evoke is located – as well as OR’s projects in Pernambuco, Bahia, and São Paulo, reinforcing the brand’s solidity and credibility.

Then, the client is led to the exclusive Evoke space, where a true sensory immersion begins. The first impact is olfactory: an exclusive aroma, developed especially for OR, envelops the environment and establishes a striking and welcoming olfactory identity.

According to Aywme, responsible for Marketing, New Business, and Sales in Pernambuco, “The Evoke customer service experience was carefully designed to promote customer enchantment through a complete sensory journey that involves all five senses.” Fernanda Costa, from the Marketing and Sales team in PE, adds: “Far beyond a commercial presentation, the proposal is to create emotional connections, making the client experience, feel, and dream about the realization of their new home.”

The experience is divided into carefully thought-out stages to evoke emotions and memories:

1. “Experience Dreaming” Space 

The client watches the project’s manifesto video. With a sensitive and engaging narrative, the film presents the concept of Evoke and reinforces the idea that living in Reserva do Paiva is a possible dream — and that Evoke is the place where this dream becomes reality.

2. Sound Panel – Experience of Living in Reserva do Paiva 

Through precisely chosen sounds, the visitor is transported to the daily life of Reserva do Paiva:

• Living nature, with sounds of birds and leaves in the wind;
• Active and safe lifestyle, with bicycles and children going to school;
• Proximity to the sea, represented by the sound of waves and natural pools;
• Moments of leisure and well-being, with picnics, laughter, outdoor activities, and beach tennis matches.

3. “Experience Believing” Space

At this moment, the client visits the decorated apartment. This is when the dream begins to take shape: every detail of the environment invites them to imagine life there, with comfort, elegance, and functionality.

4. “Evoke Your Dreams” Space 

In a moment of deep connection, the client is invited to write their dreams on small cards and deposit them in the Dream Wall urns — evoking what they wish to achieve in their life and strengthening the emotional bond with the project.

5. “Experience Realizing” Space 

The journey ends in a welcoming and comfortable environment, ideal for the detailed presentation of the project and commercial conditions. Here, the palate is involved by a carefully prepared menu, reinforcing the care and attention to detail at every moment of the visit.

This journey was created with the purpose of transforming the visit to the stand into a memorable experience — sensitive, emotional, and unforgettable. More than presenting a product, Evoke offers an experience that values each stage of the purchase decision, making the sale a natural consequence of the enchantment generated.

About Evoke

Evoke was designed for an audience seeking practicality, security, and quality of life, without giving up a privileged location. Located on a plot of over 14,000 m², in the heart of Reserva do Paiva, the development will have 271 residential units, with 2 and 3 bedrooms, ranging from 59 to 80 m².