Braskem announces new brand campaign

Braskem is presenting the new institutional campaign that will be guiding its communications. Inspired by human values, the film entitled “Paixões Reais” (“Real Passions”) shows how the company is present in the lives of people, revealing their inspirations to innovate and transform different realities.

The campaign follows the creative concept “your passion inspires our passion for transforming.” In the film, it is possible to see how the “passion for discoveries” inspire the company to go further, exemplifying projects such as Printing the Future, Braskem’s partnership with Made in Space, a leading U.S. company in the development of 3D printers that enables impressions in this format at the International Space Station (ISS) using as raw material the Green Plastic, made from sugarcane, that is, from a renewable source. In addition, the advertising materials present other situations that value the human side, present in the essence of the company.

“We are a young company, which will be celebrating its 16^th anniversary this month, but already has had major achievements in its history. None of this would be possible without the passion for transforming, which moves our Members and inspires us to create innovative and sustainable solutions through chemistry and plastic,” said Claudia Bocciardi, Marketing Director at Braskem.

Created by the agency Africa, the campaign will be aired on broadcast and paid TV channels, newspapers, magazines, websites and social networks until the end of 2018. The launch of the TV commercial was made during the break of the newsmagazine Fantástico, of TV Globo, last Sunday (5/8).