Braskem and Globo encourage the correct disposal of waste in unprecedented partnership in BBB23

Brand is to present engagement actions during this season at the most watched house in Brazil

Braskem is present in the 23^rd edition of the ‘BBB’ with a series of initiatives to encourage the correct disposal of waste at the country’s most watched house. The action, developed in partnership between Braskem, the advertising agency Publicis and Globo TV, is part of the Recycling Quota, a novelty in the reality commercial project.

During the edition, Braskem will promote educational actions to ensure the proper waste disposal, engaging the brothers and sisters and encouraging the public to do the same in their daily lives.

“This is the first time that BBB will encourage the correct waste disposal in the house as part of commercial actions, and we know that attitudes like this are important to inspire society. We are very excited to be part of this unprecedented and very powerful journey of consumer awareness, reinforcing our commitment to sustainable development and the circular economy,” says Ana Laura Sivieri, Head of Marketing and Communication at Braskem.

Dani Ribeiro, Executive Creative Officer at Publicis, celebrates the project. “We are making history in one of the most traditional TV shows and one of the most watched by Brazilians. Not only for the unprecedented type of participation, but also due to the inspiration that a brand may cause in thousands of people, leading to the participation of society in a very noble and necessary matter, such as the circular economy”, he concludes.

To find out details about Braskem’s actions at the BBB, follow the brand on the social networks.

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