Braskem Projects Recognized by the EMBANEWS Award

Braskem was recognized at the EMBANEWS Award, one of the most prestigious packaging industry awards in Brazil. Held annually by EMBANEWS magazine, the award highlights real and successful cases of innovation, sustainability, design, marketing, and technology in packaging. The recognition showcases Braskem’s innovative projects that use Wenew post-consumer recycled resins.

The two awarded projects were:

Braskem, Lord, and BASF
In partnership with Lord, Braskem developed stretch films for transporting Suvinil pallets. The films contain 30% Wenew PCR in their composition and ensure high performance, transport safety, and durability.

Braskem, Rhotoplás, and Kimberly-Clark
Packaging for Kimberly-Clark’s hygiene and cleaning products now includes 20% Wenew PCR from Braskem. Together with Rhotoplás, we developed a flexible film capable of preserving mechanical and optical properties, while maintaining strength and performance using our post-consumer recycled resins.

The Wenew portfolio for flexible applications is the most complete on the market, meeting various industry demands with high performance. Both cases reinforce our ongoing commitment to developing solutions that combine safety and durability without compromising environmental responsibility.