Hand in hand with Enseada, the leaders of the São Roque and Enseada do Paraguaçu communities are actively involved in the contest that will define the name of the Enseada – Tenenge Consortium, responsible for building the mineral rafts. In all, company members and community residents sent in 31 suggestions for names, which will be analyzed by an Enseada judging committee and should reflect the consortium’s visual identity, a crucial element in strengthening its presence in the market, facilitating recognition by clients and consolidating its role in the community. 

When defining the Consortium’s trade name, it is essential that it is attractive to the shipbuilding public, different from competitors and easy to understand. The ideal name should convey values such as quality, trust, agility and efficiency, with a simple spelling that favors internet searches. To this end, Enseada has listed some questions to consider when choosing: 

– What words arouse the interest of the target audience and refer to the enterprise? 

– Which term describes the best service or product offered? 

– Which symbols or characters would represent the company well? 

– What are the names of the competitors and are there any common standards in the market? 

Finally, they suggested using creativity to combine words or create a new term that highlights the company. 

The results of the competition will be published on this blog shortly. 

The initiative to include the shipyard’s community and workers strengthens ties with the region, promoting a sense of belonging and engagement that is fundamental to the success of this new phase of the shipbuilding industry in the Recôncavo Baiano and Bahia. 

This action is part of the scope of the Institutional Relations actions and the Social Communication Program – PCS, which is part of Operating License No. 19,900, dated 01/07/2020 and Alteration Licenses No. 20,117, dated 02/14/2020, No. 27,705, dated 12/30/2022, No. 28,961, dated 28/06/2023 and 30,924, dated 25/04/2024 issued by the Environment and Water Resources Institute – INEMA.